Nike

Producer Agency - W+K London
Supervisor John Connon - Mr Pape
On air 09 February 2018
Director MEGAFORCE
About

BRIEF: Create a London-centric campaign for Nike.

Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them. These hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city in Nike’s Nothing Beats a Londoner – with the help of cameos from some of the Londoners they look up to – as they strive to one-up each other with their own sporting achievements.

Shot on the streets of the capital – in the very neighbourhoods that will produce the next Skepta, Dina Asher-Smith or Harry Kane – areas such as Dalston, Peckham and Brixton provide a vivid backdrop for the bravado, passion for sport and unique London spirit that unites each of the 258 real-life young Londoners who appear in the film.

As the young Londoners are the focus, they launched the campaign through their social channels. Each of the athletes was given their scene as a standalone piece of content, which they posted on Instagram, linking to the next competitor to create a massive social media battle between some of London’s best young athletes. Soon after, the edits were amplified by the famous faces who also star in the campaign. The full version of the film was then broadcast from February 9 across TV, Cinema and Online.

Nothing Beats a Londoner is directed by collective MEGAFORCE, who have created films for artists and brands including Rihanna, Madonna and Instagram. Production is handled by Riff Raff Films.

  • Awards include Cannes Lions (including Grand Prix and Titanium), seven yellow D&AD Pencils, Campaign Big Award, The One Show – Gold Pencil and a Webby award
  • Almost 90% view through rate on VEVO (VOD)
  • According to fashion search platform Lyst, London searches for Nike products were up 93% following the ad’s launch. Nike searches were also up 72% in Manchester and 54% across the UK overall
  • Widespread global PR coverage in titles including The SunComplexIndependentNoiseyThe Evening StandardMetro and ITV News

 

TEXT TAKEN FROM THE AGENCY SITE: W+K LONDON

WATCH THE MEGAFORCE TEST FILM FOR THE COMMERCIAL

NB: We shouldn’t have favourites but this is quite honestly one of the best pieces of advertising content Domino are delighted to be a tiny part of it – very exciting to know that so many UK independent music companies got to be a part of it too.

Added 25 September 2020
Song Writer on 'Shutdown' performed by Skepta
More work

Outer Banks

Season 2

Eden

Season 1 Trailer

The Mosquito Coast

Season 1

Aston Martin DBX

Virgin Media

Faster Brings Us Closer

Mare of Easttown

Season 1

Gossip Girl

Season 1

Zola

Score

CELINE Men’s Campaign

Monochrome & Leather

Facebook

Once Upon a Time Everywhere

ANZ Bank

Burberry

Burberry Her Fragrance Campaign

Generation

Season 1

Good Girls

Season 4

Samsung

Galaxy S21

Shrill

Season 3

Smother

TV Series

Chambers

Season 1

Easy

Season 2

Formula E

Season 7

Renault

The Chase

Trinkets

Season 2

Utopia

Season 1

Let It Snow

The Blacklist

Season 8

The Ultimate Playlist of Noise

UFC 4 – Local Lad: Conor McGregor Origin

UFC 257 Trailer

VanMoof

Ride The Future Together

The Big Issue

"Remember Me" Campaign

13 Reasons Why

Season 4

O2

Don't Miss Out

Apple

Apple Watch Series 5 - Online Ad

CHANEL 2020/21

ING Direct

Chilling Adventures of Sabrina

Season 2

Emily In Paris

Season 1

Facebook

"Never Lost" Ad

Home

Season 1 Trailer

Industry

Series 1

Amazon Music UK x Mini Kingz

Insecure

Season 4

Spinning Out

Season 1

The Vow

Season 1 Opening Theme

Wayne

Season 1 Trailer

13 Reasons Why

Season 4 Trailer

Gucci

Ouverture Collection Film Series

Sackboy: A Big Adventure

Game Soundtrack

Tiger King

Episode 4

Industry

Series 1 Score

Shrill

Season 2

Black History Month

BT Sport Promo

eFootball PES 2021

Game Soundtrack

Normal People

TV Series

I May Destroy You

TV series

Peaky Blinders

Series 5

LIVERPOOL FC 2020

BT Sport VT

Killing Eve

Series 3

Peaky Blinders

Series 5 Trailer

The New Pope

TV series

Peaky Blinders

Series 3

White Lines

TV series

The Capture

TV Series

Peaky Blinders

Series 2

Noughts and Crosses

TV series

eFootball PES 2020

Game Soundtrack

Wasp Network

Piggy

T2 Trainspotting

Anchor & Hope

The A Word

Specsavers ‘Stratosphere’

COMMERCIAL

booking.com live Curious

COMMERCIAL

Brassic

Series 1

The Souvenir

Part 1

Proximus

Light The End Of The Year Up

Brassic

Series 2

The Goob

EDF Renewable France

Insurrection

Guilt

Series 1

Broken Law

Get Even

TV Series

Hanna

Series 2

Tin Star

Series 2

Giri/Haji

Elite

Series 3

The Nest

TV series

T’as Pecho?

Film Trailer

Armani Code Absolu

COMMERCIAL

Pure

TV Series

Smithwick’s Brewery

COMMERCIAL

Nescafe Azera

COMMERCIAL

O2 Welcome to 5G

COMMERCIAL

Simple Skincare Water Boost

COMMERCIAL

Chanel Sublimage

COMMERCIAL

Rolls Royce ‘Dawn’

COMMERCIAL

MIU MIU

Spring 2020

Valentino

Women SS19

DIOR

Men's Fall 2020

The Last Campfire

Games Trailer

Giff Gaff Small Vs Big

COMMERCIAL