With Gucci’s catwalk shows cancelled as a result of the pandemic, fashion designer Alessandro Michele showcases his latest collection film series as part of GucciFest.
The OUVERTURE of Something That Never Ended collection will be showcased in a seven-episode series directed by Gus Van Sant as part of GucciFest. The festival will release one episode each day on the week beginning 16th November 2020 including music from Harry Styles, Billie Eilish and The Feelies.
The episodes follow Silvia, played by Silvia Calderoni, wearing flamboyant clothing whilst going about their daily routine. The mini series reinforces Gucci’s position at the forefront of the conversation about gender and identity – Gucci does not distinguish between menswear and womenswear on the catwalk and Calderoni’s gender-blurring performance in the series showcases just that.
THE GUARDIAN: Alessandro Michele “I want to set clothes free… I don’t want fashion to be imprisoned in shops any more.”