Vittoria

About

Firehaus created OWN THE UNKNOWN for Vittoria, the global leader in cycle tyre innovation.

Shot on location in the Glarus Alps, Switzerland three friends (Faranak Partoazar from Iran, Tumelo Makae from Lesotho and Velosolutions boss and downhill star Claudio Caluori) ride out from different start points. Descending from the edge of the Vorab glacier and the wooded valleys 1000m below they eventually meet up at – a destination unknown.

The campaign is a collaboration with fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing.

Never quite knowing what to expect around the next berm or jump, the riders put Vittoria tyres through their paces over miles of mixed terrain – from ice and streams, to rock, roots, mud and grasslands.

Set to Ian Chang’s atmospheric track Inhaler the films capture the interplay between the drum surface and tyres hitting the earth. This takes on an almost spiritual dimension in the dramatic landscape, highlighting the relationship between cyclists and the environment.

Added 09 September 2022
Artist Ian Chang
Song Inhaler
More work

CHANEL

Ready-To-Wear Spring-Summer 23

Louis Vuitton

Artycapucines

Industry

Season 2

Buba

Netflix

Don’t Make Me Go

Dr Martens

Lynks wears: The JADON Boot

Heartbreak High

Inside Man

BBC

Irma Vep

Irma Vep Opening Credits

Swimming With Sharks

Season 1

Big Sky

Season 2

PISTOL

DISNEY+

Heartstopper

SEASON 1

Meta

Good Ideas Deserve to be Found: A (Slightly) Life-Changing Story

Dior Fall 2022 Show

DIOR

CHANEL Cruise 2022 Show

CHANEL

MOOD BBC 3

SEASON 1

The Circle

Season 4

2022 Nissan Frontier

American Rust

Season 1

Atlanta

Season 3

Better Things

Season 5

Billions

Season 6

Chanel

Coco Neige

Dickinson

Season 3

Euphoria

Season 2

Fear Street: 1978

Fendi

Couture Spring Summer 2022

Fresh

Fresh

Trailer

Hightown

Season 2

I Know What You Did Last Summer

Season 1

I Love That For You

Trailer

LOEWE Paula’s Ibiza 2022

LOEWE

Love Life

Season 2

One Of Us Is Lying

Season 1

Renault Kwid

LATAM

Sex Education

Series 3

Smother

Season 1 & 2

This Is Going To Hurt

Promo

Virgin Media

Faster Brings Us Closer

Aston Martin DBX

Burberry Outerwear 2021

Open Spaces

Chanel Pret-A-Porter SS2022

TITANE

Eden

Season 1 Trailer

Facebook

Once Upon a Time Everywhere

Gossip Girl

Season 1

Mare of Easttown

Season 1

Outer Banks

Season 2

The Last Letter From Your Lover

CELINE Men’s Campaign

Monochrome & Leather

The Mosquito Coast

Season 1

Zola

Score

ANZ Bank

Burberry

Burberry Her Fragrance Campaign

Generation

Season 1

Good Girls

Season 4

Samsung

Galaxy S21

Shrill

Season 3

Chambers

Season 1

Easy

Season 2

Formula E

Season 7

Renault

The Chase

Trinkets

Season 2

Utopia

Season 1

Let It Snow

The Blacklist

Season 8

The Ultimate Playlist of Noise

UFC 4 – Local Lad: Conor McGregor Origin

UFC 257 Trailer

VanMoof

Ride The Future Together

The Big Issue

"Remember Me" Campaign

13 Reasons Why

Season 4

O2

Don't Miss Out

Apple

Apple Watch Series 5 - Online Ad

CHANEL 2020/21

ING Direct

Chilling Adventures of Sabrina

Season 2

Emily In Paris

Season 1

Facebook

"Never Lost" Ad

Home

Season 1 Trailer

Industry

Series 1

Amazon Music UK x Mini Kingz

Insecure

Season 4

Spinning Out

Season 1

The Vow

Season 1 Opening Theme

Wayne

Season 1 Trailer

13 Reasons Why

Season 4 Trailer

Gucci

Ouverture Collection Film Series

Sackboy: A Big Adventure

Game Soundtrack

Tiger King

Episode 4

Industry

Series 1 Score

Shrill

Season 2

Black History Month

BT Sport Promo

eFootball PES 2021

Game Soundtrack

Normal People

TV Series

I May Destroy You

TV series

Peaky Blinders

Series 5

LIVERPOOL FC 2020

BT Sport VT

Killing Eve

Series 3

Peaky Blinders

Series 5 Trailer

The New Pope

TV series

Peaky Blinders

Series 3

White Lines

TV series

The Capture

TV Series

Peaky Blinders

Series 2

Noughts and Crosses

TV series

eFootball PES 2020

Game Soundtrack

Wasp Network

Piggy

T2 Trainspotting

Anchor & Hope

The A Word

Specsavers ‘Stratosphere’

COMMERCIAL

Nike

Nothing Beats a Londoner

booking.com live Curious

COMMERCIAL

Brassic

Series 1

The Souvenir

Part 1

Proximus

Light The End Of The Year Up

Brassic

Series 2

The Goob

EDF Renewable France

Insurrection

Guilt

Series 1

Broken Law

Get Even

TV Series

Hanna

Series 2

Tin Star

Series 2

Giri/Haji

Elite

Series 3

The Nest

TV series

T’as Pecho?

Film Trailer

Armani Code Absolu

COMMERCIAL

Pure

TV Series

Smithwick’s Brewery

COMMERCIAL

Nescafe Azera

COMMERCIAL

O2 Welcome to 5G

COMMERCIAL

Simple Skincare Water Boost

COMMERCIAL

Chanel Sublimage

COMMERCIAL

Rolls Royce ‘Dawn’

COMMERCIAL

MIU MIU

Spring 2020

Valentino

Women SS19

DIOR

Men's Fall 2020

The Last Campfire

Games Trailer

Giff Gaff Small Vs Big

COMMERCIAL