Bubl makes new friends in its latest appearance for O2.
The ad follows a bored Brit as he wades through life in lockdown. However, a surge in deliveries on his street (each accompanied by an adorable blue Bubl) inspires him to pick up a new O2 product of his own. It ends as Bubl and his new friend take a selfie together. Media is handled by Havas.
O2 first introduced Bubl in September 2020 via an ad showcasing the perks of mobile connectivity for O2 user
O2 also delivered a TikTok AR experience as part of this campaign