“UPWARDS”, the latest single from Ela Minus, presents Ela relishing pure pop splendour. An unabashed and addictive theme song for safeguarding yourself, your body, and your soul, “UPWARDS” is unforgettable on its first listen. The song is propelled by an unrelenting pulse and sharp refrain, as Ela chants repeatedly, “I’d love to save you, but you’ve got to save yourself,” while aggressive, busy synths bounce underneath, evoking the feeling of lasers waging war against the song...
“UPWARDS”, the latest single from Ela Minus, presents Ela relishing pure pop splendour. An unabashed and addictive theme song for safeguarding yourself, your body, and your soul, “UPWARDS” is unforgettable on its first listen. The song is propelled by an unrelenting pulse and sharp refrain, as Ela chants repeatedly, “I’d love to save you, but you’ve got to save yourself,” while aggressive, busy synths bounce underneath, evoking the feeling of lasers waging war against the song itself.
The music video, which sees Ela collaborating with directors Albert Estruch and Marc Sancho (of Querida), creates a unique visual and auditory experience. It features Ela at the centre of a circle with her instruments, surrounded by cameras and screens that capture and display different angles of the action in real time.
Check out the video above.
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