Matthew E. White has shared “Electric,” the ebullient second single from his new solo album K Bay due out on September 10. The track’s video, directed by Wes Parker, finds Matthew getting his hair trimmed for the first time in years, a cut as long-awaited as K Bay itself.
“I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown,” Matthew explains. “I wanted to write something so intentionally direct like that. When we recorded I wanted the ...
Matthew E. White has shared “Electric,” the ebullient second single from his new solo album K Bay due out on September 10. The track’s video, directed by Wes Parker, finds Matthew getting his hair trimmed for the first time in years, a cut as long-awaited as K Bay itself.
“I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown,” Matthew explains. “I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60’s bubblegum pop – think Brill Building Carole King – an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all.”
The LP was produced by White and recorded between his beloved Kensington Avenue home studio (and album namesake) K Bay, Richmond’s Montrose Recording and his own local institution, Spacebomb Studio. K Bay finds the singer/songwriter, bandleader, and musical polymath expanding every facet of his creative process and harnessing the full power of his community, culminating in the best record of his career.
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